In these unprecedented times it’s important for small businesses to adapt to the new restrictions and complications that being a personal trainer during COVID-19 brought with it. The personal trainer industry has definitely taken a major hit, especially with gym’s under the threat of closing down, depending on what state you’re in Australia.
Our team of consultants have found and analysed what thriving personal trainers are doing right now to ensure a steady upstream of cash flow.
1. Acknowledge and accept the new paradigm of online personal training – You’ve probably heard it over and over, but online personal training is an excellent way to keep in touch with your existing client base, keeping existing clients helps build leads to new clients, and once gyms are back into full swing, you’ll have clients ready to train.
2. Consider outdoor training and running boot camps – Depending on your state restrictions, you should be able to run small boot camps and training sessions. An excellent way to build new clients and keep your business alive during the epidemic.
3. Dip your feet into mobile personal training – Some personal trainers find it intimidating to go to a clients home and offer a premium and totally custom workout for a single client. However these clients are generally offer the most flexible work timetable.
The main takeaway is to try and keep your business flexible as a personal trainer during COVID-19, and be prepared to venture into unknown avenues of income. If your gym’s are closed or empty, it may be time to step out of your comfort zone and lead in another form of personal training.
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